A series of ads targeted at those travelling through South Australia this fire danger season started this week.

It is an extension of the Be Bushfire Ready campaign aimed at keeping locals and visitors to the state safe.

Holidaymakers, campers and travellers in South Australia are being urged to have a Bushfire Survival Plan and check the Fire Danger Rating before visiting a bushfire risk area in what is predicted to be a hot and dry summer.

Research shows only half of travellers or transiting workers in South Australia regularly find out the Fire Danger Rating for the areas they are travelling to.

Approximately two-thirds don’t think they need a Bushfire Survival Plan because it’s not the area they live in.

The fire danger season on the Fleurieu Peninsula starts on 15 November.

Anyone working in, travelling through or living in a bushfire risk area is advised to find out which Fire Ban District they are in and check the Fire Danger Rating regularly, so plans can be modified or postponed when dangerous fire weather is forecast.

Radio, television, social media, and outdoor advertising – including mobile billboards – will be employed as part of the extended campaign, which will also feature an ad targeted towards farmers.

Anyone who is not yet prepared, or wants more information on preparing their property should visit the CFS website. cfs.sa.gov.au/bushfire-ready.

Emergency Service Minister Joe Szakacs says the campaign is a critical tool for informing and preparing communities for the worst.

“Preparing for the unexpected is your best defence and this campaign empowers South Australians to be independent and not rely on our emergency services.

“Fire does not discriminate and can destroy anything in its path including homes, farms and our regional centres, so it is important South Australians take steps to prepare and stay informed by using the CFS website or Alert SA app this Fire Danger Season.”

Georgie Cornish, CFS Deputy Chief Officer, says most South Australians either work in, travel through, or holiday in bushfire risk areas so it is vital they take the time to understand the risk of the area they are travelling to and make a plan for what they will do if a bushfire starts nearby.

“We know that bushfires will happen, so we are asking South Australians to plan to survive by ensuring they understand the risk of the area they are travelling in, letting family or friends know their plans and ensuring they have a strategy for accessing critical information to stay informed in an emergency.

“Now is the time for you and your family to review or create a Bushfire Survival Plan, which includes the care and transport of pets and livestock before, during and after a fire.

“Many people have a plan for their home but forget about risks while on holidays. 

“A travellers plan should include things like how they will access information and what they are taking in their vehicle, such as woollen blankets, protective clothing, a first aid kit, food and plenty of water.”