Story courtesy Coast Lines Magazine

Words Sam Smith

This International Women’s Day, Coast Lines shines a spotlight on Susie Williams, a remarkable woman whose work exemplifies the theme of equity, resilience, and community spirit. Susie is the founder of the Fleurieu App, owner of Coast Lines magazine, a breast cancer survivor, and a passionate advocate for rural communities and the agricultural sector.

From Buckleboo to the Fleurieu

Susie’s journey began in Buckleboo, a small farming town on South Australia’s Eyre Peninsula. Growing up in a rural setting instilled in her a deep appreciation of the challenges and triumphs faced by regional communities. This connection to the land and its people has shaped her career and life’s mission.

After years working in agricultural research with the University of Adelaide and CSIRO, Susie transitioned into community-focused roles. Her contributions have consistently bridged gaps between rural and urban populations, raising awareness and fostering collaboration.

“Rural communities are the backbone of our nation,” Susie says. “I want to make sure their voices are heard and their challenges addressed.”

In 2019, Susie launched the Fleurieu App, a digital platform connecting residents and visitors with local businesses, events and services across the Fleurieu Peninsula. Designed to promote economic growth and social connection, the app is a testament to her innovative approach to community building.

“The Fleurieu App was born from a desire to help people discover the hidden gems in our region and to support the small businesses that make our towns thrive,” she says.

Since taking on the legacy of Coast Lines magazine from founders Ashley and Jenni Porter in late 2023, Susie has made storytelling her forte. The bi-monthly publication features tales of resilience, local achievements, and the beauty of life on the Fleurieu Peninsula. Over the past 14 years, Coast Lines has become a cherished free resource for locals, made possible by the support of advertisers.

“Every advertiser and reader plays a part in keeping this magazine alive,” Susie says. “It’s a true community effort.”

A personal battle and a new mission

At the age of 40, Susie faced one of life’s greatest challenges—a breast cancer diagnosis. Her journey inspired her to establish the Aldinga Breast Cancer Support Group, providing a safe space for others to share their experiences and find support.

“That chapter of my life taught me the power of resilience and the importance of community,” Susie says. “It made me even more determined to make a difference.”

Her contributions extend beyond her entrepreneurial ventures. Recently appointed to the Fleurieu Peninsula Tourism Board and Trees for Life SA Board, she continues to champion initiatives that benefit rural regions and the environment. Her advocacy earned her recognition as a 2024 State Finalist in the Rural Women’s Award.

Susie’s story aligns seamlessly with the spirit of International Women’s Day—a celebration of women’s achievements and a call to action for gender equity. Her work underscores the importance of lifting up rural women, whose contributions are often overlooked.

“Supporting women in agriculture and rural communities isn’t just about equity,” Susie says. “It’s about recognising their vital role in shaping our future.”

As she continues to grow her initiatives, Susie remains steadfast in her mission to inspire and empower.

“Everything I do is for the agriculture and the environment and the communities that have supported me,” she says. “I’m grateful for the opportunity to give back.”

International Women’s Day celebrates the social, economic, cultural and political achievements of women around the world.

Events will be held across the Fleurieu on and around 8 March, following the Australian theme of “March Forward’.

This International Women’s Day, let’s celebrate Susie Williams and the countless women who, like her, dedicate their lives to making a difference. Their resilience, vision, and passion illuminate a path toward a more inclusive and equitable world.