The Coast is Calling voucher program has so far delivered almost 3,000 bookings to coastal tourism businesses impacted by the algal bloom, providing a cash injection of $1.5 million in total booking value, according to the state government.

More than 4,800 night-stays have been booked in coastal accommodation since the vouchers were allocated on Tuesday 23 September.

The new $500 accommodation voucher is delivering on its objective to boost longer stays in coastal destinations, with more than 1,400 nights already booked through this voucher denomination alone.

A total of 20,000 vouchers were released for experiences and accommodation.

Joel Hirsch, General Manager of The Big Duck Boat Tours and Spirit of the Coorong, says there has been an incredible response to the vouchers.

“Across our two brands ‘Spirit of the Coorong’ and ‘The Big Duck Boat Tours’; we’ve already had over 130 vouchers redeemed, generating more than $18,000 in bookings.

“This campaign is delivering direct results. Unlike a one-off grant or cash handout, the voucher program drives real visitation and sustained engagement with our products. 

“It enables us to do what we do best: deliver unforgettable tours, while keeping our teams employed, our boats running, and our regional economies thriving.”

Stephan Edwards is Edwards Group CEO, Owner and Operator of Echo Holiday Parks, and SA Parks Board Vice-President.

“Echo Holiday Parks in Normanville and Port Pirie have already seen a change thanks to the Coast is Calling vouchers, with more than 110 bookings adding up to over 360 guest nights made through the program. 

“This early response shows that South Australians want to get back to our coastal parks, and the program is delivering exactly what our communities need; confidence and visitors.

“The return of guests in our parks will bring meaningful flow-on benefits for their local communities and wider visitor economy in the regions impacted by the algal bloom.”

Lucky voucher winners must book by 11:59pm on Friday 24 October, for travel until 30 November 2025.

Vouchers are transferable, so those who may not be able to redeem their voucher within the booking period can share their code for someone else to use and support the state’s coastal destinations.