A new campaign will encourage shoppers to buy local rather than interstate or overseas products, keeping millions of dollars in the local economy.

The ‘Buy SA. For SA.’ campaign aims to switch at least $1 in every $20 of consumer spending to local purchases – fuelling support for SA businesses.

The campaign will be run by Brand SA, which was re-established by the state government after the last election.

More than 60 iconic South Australian businesses were involved in the campaign’s production, including Beerenberg, Haigh’s Chocolates, Fleurieu Milk, Port Elliot Bakery, Joe’s Henley Beach, as well as the Adelaide and Port Adelaide football clubs.

South Australians spend around $10 billion in supermarkets and grocery stores each year, according to ABS data. 

Switching as little as five per cent of that figure towards local products would provide hundreds of millions of dollars in support for local South Australian producers.

South Australia’s food and beverage sector accounts for approximately 30 per cent of jobs in the manufacturing industry. 

Exports of finished SA foods totalled $1.86 billion in 2020-21 – about 12 per cent of the state’s total export value.

‘Buy SA. For SA.’ makes it easier for shoppers identify South Australian brands, encouraging them to look for the state brand on products when making purchases.

The campaign is expected to be supported by major supermarkets and retailers across 250 stores, including almost 100 Foodland outlets, 48 Drakes outlets and some ALDI and Coles stores.

A team comprised exclusively of South Australians produced the ‘Buy SA. For SA.’ campaign footage, filmed in landmark metro and regional locations, from Adelaide Oval to Waikerie, Goolwa and Port Elliot.

South Australian businesses are encouraged to download the new campaign assets at BuySA.sa.gov.au and register to use the state brand, free of charge, at the Brand SA website.

Brand SA is now a dedicated agency within the Department for Trade and Investment, with more than 8400 businesses registered and using the state brand.

Premier Peter Malinauskas says high quality South Australian produce is the envy of the nation and the world.

“Choosing local can be the best option for the consumer, but it can also deliver a massive economic boost to our state – boosting businesses and creating jobs.

“‘Buy SA. For SA.’ will help us keep more profits in South Australia rather than overseas – meaning that money can be reinvested here.”