The Fleurieu Peninsula Tourism Board (FPT) is calling on all local businesses to take part in the FPT Business Barometer Survey, designed to capture an accurate snapshot of how the region’s businesses are tracking in 2025.

Your feedback will play a vital role in understanding the impacts of the recent algal bloom on the Fleurieu’s tourism industry. The results will guide future support and advocacy efforts, ensuring that local businesses have a strong voice in shaping recovery strategies.

FPT Board Chair, Matthew Hurley, said the survey was particularly important this year, as many coastal operators have been affected by the algal bloom, with ripple effects being felt across the region.

“We need as many businesses as possible—from cafés and wineries to accommodation providers, tour operators, and retailers—to share their experiences. This will help us and our partners at the South Australian Tourism Commission (SATC) to respond with the right support, targeted campaigns, and resources for recovery,” he says.

Algal Bloom Response Update

FPT is working closely with SATC to coordinate a regional response to the algal bloom, which has impacted parts of the Fleurieu coastline. Weekly meetings are being held to share insights, stay informed, and plan collaborative next steps.

Key actions underway include:

• • Phased marketing response – initial focus on public safety messaging, followed by campaigns encouraging South Australians to visit Fleurieu coastal regions.
  • Consumer research – to guide industry recovery strategies.
  • Tourism operator tools and resources – available via the central hub: algalbloom.sa.gov.au.

FPT emphasises that while accurate public health messaging remains a priority, the Fleurieu continues to boast a wide range of attractions—from wine and food trails to festivals, arts, and nature experiences—that remain open and ready to welcome visitors.

Take Part

Local business owners are strongly encouraged to complete the FPT Business Barometer Survey and register for industry updates.

👉 Take the survey here

For more information and resources, visit:

• • Tourism Industry One-Pager (SATC)
  • Industry Information – fleurieupeninsula.com
  • Traveller Information – fleurieupeninsula.com