The highly anticipated Fleurieu Forum is set to be South Australia's premier regional tourism event, with an excellent opportunity for tourism professionals and enthusiasts to connect, learn, and grow within the industry.

Attendees will be treated to a series of inspiring keynote speakers who will offer their expertise and innovative ideas across a range of current topics and trends, including the latest market dynamics and effective tourism strategies.

Participants will also have the chance to build valuable connections with fellow industry professionals, which can lead to meaningful collaborations and partnerships. Moreover, the event promises to provide insights into expanding customer bases and enhancing services.

The forum will focus on several key areas critical to advancing the tourism industry. Attendees will learn how to broaden their reach through inclusive business practices, gaining tools to better cater to diverse audiences. Building resilience will be a major theme, helping businesses prepare for unexpected challenges and navigate changing conditions. Insights into current market trends and economic conditions will be shared, allowing participants to adapt their strategies to meet evolving visitor expectations.

Effective distribution strategies will also be explored, offering practical advice on diversifying channels to boost bookings. The event will highlight the importance of collaborating respectfully to develop authentic Indigenous tourism experiences and emphasise the value of exceptional customer service in enhancing brand reputation and generating positive reviews. Additionally, agritourism will be discussed, showcasing how to integrate agriculture with tourism to create engaging and immersive visitor experiences.

The forum will feature several notable sessions:

• Paul Nunnari on Accessibility: Former Paralympian and Australian of the Year Paul Nunnari will discuss the importance of inclusive practices in tourism and present the latest innovations in accessible technology.
• Tourism Australia Market Insights: Dominic Mehling, General Manager of Industry Relations at Tourism Australia, will explore how economic factors influence international visitation and how to cater to emerging markets.
• Market Research Presentation: Jaclyn Thorne, Director at McGregor Tan, will share valuable insights into what attracts visitors to the Fleurieu Peninsula and how to encourage tourism throughout the year.
• Distribution Strategies Panel: Dave Atherton, Regional Manager for SA, NT & NTH QLD at ATEC, will lead a discussion on diversifying distribution channels to enhance bookings.
• Customer Service & Reviews: Steve Kernaghan, Head of Member Marketing at RAA, and Matthew Hurley, Principal Consultant at Hurley Hospitality Creative, will provide strategies for leveraging customer reviews to improve brand reputation and visitor satisfaction.

Attendees will also hear from SATC CEO Emma Terry, Ngarrindjeri Elder Mark Koolmatrie, and Cherie Hutchinson, SA’s leading agritourism operator and Tourism & Farm Manager at Jurlique.

Don’t miss your chance to be part of this premier event. Early bird ticket pricing closes on Monday, August 5, so be sure to secure your tickets now!

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