Fleurieu Peninsula Tourism is inviting visitors to ‘unearth’ the best of the world-famous region this winter with a new tourism campaign and revitalised events in the cooler months.

Fleurieu Unearthed is a celebration of food, wine, story and place that supports small operators in the region and builds on the South Australian Tourism Commission’s current tactical marketing campaign – ‘Simple Pleasures Guide to Winter’ - to drive off-peak regional visitation.

Fleurieu Unearthed unites three hero festivals from August until October:

• Fleurieu Food Festival | 1-31 August - managed by Fleurieu Food Inc, Fleurieu Peninsula Tourism and South Australian Destination Management Co.
• Langhorne Creek Cellar Treasures | 15-17 August – managed by Langhorne Creek Grape & Wine Inc.
• McLaren Vale Grenache & Gourmet | 19 September to 6 October – managed by McLaren Vale Grape Wine & Tourism Association

Event highlights include a personal chef experience at off-grid Nest & Nature; Canoe the Coorong for bushtucker walks and local fish burger on the sand dunes; a relaxed long lunch in Langhorne Creek; and the Fun-ghi Dining Experience at Ekhidna Kitchen & Wines.

Tourism Minister Zoe Bettison says Fleurieu Unearthed is the perfect celebration of what makes the Fleurieu Peninsula a must-visit destination all year round.

“We know events trigger visitation and entice visitors to stay longer, and I have no doubt the three hero festivals on offer this winter will see foodies and festival goers commit to a trip to the Fleurieu Peninsula throughout the traditionally quieter months.

Discover the Fleurieu Unearthed on the website.

Tourism is a core economic driver for the Fleurieu Peninsula, supporting thousands of jobs across accommodation, hospitality, retail, experiences, and events.

Many businesses, from small family-run ventures to larger operators, rely on seasonal tourism demand. Beyond economic benefits, tourism enhances community vibrancy, cultural exchange, and regional branding—drawing attention to local food, wine, and outdoor experiences.

South Australian tourism operators and industry bodies can find out more about how to leverage the campaign online.