A month-long retail and tasting campaign has kicked off in Canada thanks to a partnership with one of the largest retailers and wholesalers of alcoholic beverages in the world.

Fleurieu wineries are well represented among 14 South Australian wine brands to be showcased this month in a series of ‘pop-up shop’ activations in Liquor Control Board of Ontario (LCBO) across Ontario, Canada.

The partnership, supported by the Department of State Development, will feature 15 in-store tastings over four weeks to drive sales, tastings and awareness for South Australia’s premium wine.

The participating South Australian brands include:

• Chalk Hill
• Dandelion
• Mitolo
• Two Hands
• Taylors
• Angoves
• Yalumba
• Bec Hardy Wines
• Monterra
• Penfolds
• Thorn Clarke
• Zonte's Footstep
• Kilikanoon
• Small Gully

The state government says as Canada’s most populous province, Ontario is a key market for South Australian wine producers looking to grow their presence in North America. 

Minister for Trade and Investment Joe Szakacs says the state’s exports to Canada have seen tremendous growth over the last 12 months. 

“With the growing global instability in trade, led by the re-emergence of tariffs, the South Australian Government is redoubling its efforts to support diversifying and growing broad markets.

“This program, backed by Australia’s strong trade relationship with Canada, is creating more opportunities for our wine producers.”

According to ABS data, Canada is South Australia’s fifth-largest destination market for wine exports, valued at $105.2 million in the year to January 2025.

In the same period, South Australia’s overall merchandise exports to Canada have grown by 67.3 per cent to $710.6 million.