Police are seeking public assistance to help locate missing Reynella woman Zoe Rex.

Zoe is 33 and was last seen about 4.45pm yesterday, Sunday 7 March at Christies Beach. Police and family have concerns for her welfare.

Zoe Rex is described as 183cm tall, about 115kg with shoulder length blonde hair, brown eyes and facial piercings. She has two flowers tattooed on her upper arm. She was wearing black track pants and a grey jumper.

She is believed to be travelling in a grey Toyota station wagon with SA registration S142BFM.

Anyone with information on Zoe’s whereabouts or sees her or her car is asked to contact the Police Assistance Line on 131 444.