Women in business from the Yankalilla district and surrounds learned some helpful tips to cut down on their marketing stress when the Women in Business Regional Network met at Links Lady Bay.

The guest speaker was network founder Carolyn Jeffrey of CJ’s Business Solutions, who says the pandemic had created even more stress for business operators, many of whom were trying to get ahead of their competitors and trying to make use of every new opportunity and change taking place in social media.

She encourages women to literally visualise their marketing target, and to make well-considered marketing decisions rather than deciding ad hoc on where and when to take action.

It’s also important, she says, to ensure that any marketing effort is consistent, planned, and that any results are monitored so adjustments can be made to improve the returns.

Carolyn has recently been allocated a business coach by Facebook, and is attending social media training with a US specialist.

She was happy to share insights about upcoming changes to the platforms, and her observations and strategies about changes to the social media platform algorithms. 

She says a big focus needs to be on ensuring social media posts are authentic and personalised with the aim of engaging platform users.

Rachel Leonow from nbnCo, a network partner, outlined the details of nbnCo’s new grant program, including a category specially targeted at regional women in business.

The Women in Business Regional Network is open to business owners, managers, staff and those dreaming of owning their own business. You don’t have to be a member to attend events, but bookings are essential via Eventbrite.

For more information about the Women in Business Regional Network visit the website or phone Carolyn on 0435 432 203.