The Fleurieu Peninsula and Kangaroo Island are gearing up for an exciting opportunity to showcase their charm and hospitality as the AFL Gather Round returns to South Australia from Thursday, 10 April, to Sunday, 13 April 2025. With thousands of football fans set to descend on the state, regional tourism providers are invited to participate in the Festival of Footy program and entice visitors to explore beyond the city limits.

The Festival of Footy is a state-wide initiative that encourages businesses to host independent events or special offers tailored to visitors attending Gather Round. Participation is free, and it’s an excellent way to attract footy fans to experience the best of the Fleurieu and Kangaroo Island’s food, wine, landscapes, and community spirit.

How to Get Involved

• Create an Offer or Event: From exclusive dining deals to unique experiences, businesses can craft offers that appeal to visitors and complement the footy festivities.
• Submit Your Event: Applications are open now and must be submitted by Tuesday, 14 January 2025.
• Benefit from Promotion: Approved events and offers will be included in the Festival of Footy program, reaching a wide audience through South Australia’s official tourism channels.

Participation is simple and offers great potential to boost business while highlighting the region’s appeal. Imagine hosting post-game celebrations, themed events, or enticing fans with accommodation and dining packages that make staying in the Fleurieu or Kangaroo Island irresistible.

Tourism providers interested in being part of this exciting event can find guidelines, key dates, and application details on the Tourism SA website.

Don’t miss this chance to connect with new audiences and position your business as a must-visit destination during Gather Round 2025. Start planning your event today and help make the Fleurieu and Kangaroo Island the ultimate destination for visitors April!