Victor Harbor and Normanville have taken out two of the three Hello SA Top Tourism Town Awards for 2025.

For the third year in a row, Victor Harbor has been crowned South Australia's Top Tourism Town, while Normanville has been named the Top Small Tourism Town.

Robe, in the state’s south east, took out Top Tiny Tourism Town.

The awards are designed to recognise towns in South Australia that offer an amazing visitor experience and a strong commitment to tourism.

Tourism Industry Council of South Australia runs the program as part of a national program designed by the Australian Tourism Industry Council.

The winners will go on to compete against Australia’s other states and territories at an event held at Parliament House, in Canberra in September.

They also receive a prize pack that includes a segment on Hello SA TV on Channel 9 and inclusion in feature stories in Adelady magazine and SA Life.

Taking out hello SA’s Top Tourism Town award for the third consecutive year, has made Victor Harbor the first South Australian town to be inducted into the Top Tourism Town Hall of Fame.

Mayor Moira Jenkins says Victor Harbor’s continued success proves it’s not just a holiday destination – it’s a place that keeps calling you back. 

“This milestone reflects the dedication of our community, Council, and world-class tourism operators who have worked tirelessly to make Victor Harbor a standout destination.

“Whether it’s the thrill of whale watching in winter, soaking up the sun along our stunning coastline in summer, or exploring our vibrant arts, cultural events, and cafés year-round, Victor Harbor offers something for everyone. Our community and tourism operators work tirelessly to create memorable experiences, no matter when you visit. We look forward to welcoming even more people to discover what makes our town so special, any time of year.”

District Council of Yankalilla issued a statement expressing its pride in being crowned Hello SA Top Small Tourism Town, crediting Yankalilla Normanville Progress Association and the Fleurieu Coast Visitor Centre, for their efforts in making it possible.

“This incredible achievement celebrates our beautiful beachside gem, from stunning coastlines to unique local experiences. 

“We are delighted that Normanville has been recognised and cannot wait to share our small but spectacular part of the world on the national stage.”