The City of Victor Harbor has launched a new tourism website, highlighting all the places and experiences that draw people to the south coast town. 

It says more than one million visitors take a trip to Victor Harbor each year, injecting millions of dollars into the local economy, with a growing number relying on digital resources to help plan their holiday. 

The council has put a major focus on digital tourism marketing in recent years, aiming to attract attention to Victor Harbor on the online stage. 

One of its key projects has involved development of a new tourism website that compiles all the things to explore, see, do, eat and drink in the local area. 

The launch of visitvictorharbor.com.au is a major step towards engaging and connecting with potential visitors to the Fleurieu Peninsula and generating an impression of

Victor Harbor as a one-of-a-kind place brimming with life and culture. 

As a central source of local visitor information, and a practical guide for travellers, the council hopes the website will help the town compete with other key holiday destinations. 

Acting Chief Executive Officer Karen Rokicinski says the new website aligns with the values of Victor Harbor’s new destination brand, launched at the end of 2021. 

“Our City Activation team has been working hard to design and build this website. It’s a showcase of all the wonderful reasons to visit Victor Harbor,” she says. 

“More than ever before, travellers are looking online for holiday information and inspiration, so we are strategically focusing on enhancing our digital tourism marketing.

“As you will see when you have a browse, the website is strongly intertwined with the characteristics of Victor Harbor’s new destination brand, ‘feel it calling’. This is shown with the selection of images, colours, designs and featuring of the new logo.

“We all know that Victor Harbor is a place of rejuvenation, adventure and reflection. It’s time to tempt the rest of the world into visiting our vibrant, creative town.” 

Face-to-face visitor information will remain a core component of the council’s tourism services, with volunteers operating from the Coral Street Art Space while renovations to the SA Whale Centre continue. 

The council’s previous tourism website, encountervictorharbor.com.au, will be decommissioned and traffic will be redirected to the new site -visitvictorharbor.com.au. 

The new website has more than 250 pages and will be updated regularly with new listings that promote local tourism and hospitality businesses, as well as events.